Another company has pulled its ads from TLC’s controversial docu-series “All-American Muslim,” saying it did so because TLC “was not upfront with us about the nature of this show” and was deliberately “trying to pick a fight” over the series. The online travel company Kayak.com also says that its chief marketing officer watched a couple of episodes and thought they were lousy.
Kayak.com got swept up in the story about the decision by the giant home-improvement retail chain Lowe’s to yank its ads from the series, which is about five Muslim families in Dearborn, Mich. Lowe’s had become the target of a campaign by the conservative Florida Family Association, which said the show is “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values.”
But on Wednesday, Kayak’s chief marketing officer, Robert Birge, sought to distinguish his company’s decision from Lowe’s: He savaged the Silver Spring-based TLC over its handling of the show in a “We Handled This Poorly” blog post on Kayak’s Web site.
“When TLC pitched ‘All-American Muslim’ to advertisers, it was characterized as a fair-and-balanced look at the life of an American Muslim. However, what was not disclosed was the preexisting controversy surrounding race, religion and specifically the divide between the Muslim and Christian communities in Dearborn, Mich.,” Birge said in the statement e-mailed to The TV Column.