Facing Backlash, U.S. Muslims Counter With New Advertising Campaign

SACRAMENTO, Calif. — In California’s capital city of Sacramento this month, stark black billboards loomed over highways and faded commercial strips, offering solace to the troubled: “Looking for the answers in life?” one asked. “Discover Muhammad.”
But the campaign by the mainstream Islamic Circle of North America, which is sponsoring billboards in other cities to publicize the Muslim prophet’s message, could also spark a backlash amid a spike in anti-Islamic sentiment marked by protests, advertising campaigns and sometimes vandalism and violence.
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