Hundreds of British buses will carry adverts praising Allah as part of a campaign launched by the country’s biggest Muslim charity to help victims of Syria’s civil war. Islamic Relief hopes the posters, which bear the words “Subhan Allah”, meaning “Glory be to God” in Arabic, will portray Islam and international aid in a positive light.
Buses will carry the advertisements in London, Birmingham, Manchester, Leicester and Bradford. These cities have large Muslim populations and the charity hopes it will encourage people to donate generously ahead of the start of Ramadan on 7 June.
Imran Madden, the UK director of Islamic Relief, said: “In a sense this could be called a climate change campaign because we want to change the negative climate around international aid and around the Muslim community in this country.
“International aid has helped halve the number of people living in extreme poverty in the past 15 years, and British Muslims are an incredibly generous community who give over £100 million to international aid charities in Ramadan.”
The new campaign will appear on buses from 23 May on 640 buses around the country. The adverts will have a special resonance in London as the city elected its first Muslim mayor, Sadiq Khan, on Thursday – despite a Conservative campaign, which repeatedly accused him of having connections to extremists.