Halal-Related Advertising Grows in France with the Start of Ramadan

News Agencies – August 6, 2010 It’s food advertising with a halal twist – billboard posters that go blank in daylight hours during the Muslim holy month of Ramadan. Halal food distributor “Isla Delice” has launched posters on August 10 which show an empty table by day. By night, thanks to a clever back-lighting system,…

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Islamophobia in Austria (3:42)

Abendland in Christenhand (The West is Christian) is the slogan the FPÖ, the Austrian Freedom Party, is using for the European elections. But many Austrians don’t find the slogan Christian at all, and are distancing themselves from the mayhem surrounding it. The Kitzbühel tourism board is alarmed too. They’ve invested a lot of money in…

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Italian magazine ‘Yalla Italia’ tries to narrow gap with Muslims

New Italian magazine, “Yalla Italia” (Let’s Go, Italy) written predominantly by second generation immigrants, has been launched with the aim to introduce Italians to diverse cultures taking root in the country, and help Muslim immigrants navigate their dual identities. Yalla Italia’s chief editor, Martino Pillitteri, said that he saw the differences between his mission and…

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Contemporary Muslim Consumer Cultures – an Emerging Field of Study

Consumer culture in the Muslim world, or Muslims as a specific target group who participate actively in a consumer market, are rather new realms for academic researchers. For many Muslims, consumption plays an increasing role in identity formation. Their growing cultural and religious self-awareness transforms markets, advertising strategies and consumer behavior. Muslim consumer culture is…

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    The Muslim Market

    With a buying power roughly equal to that of the entire state of Indiana, the growing Muslim population in the United States – estimated between six and eight million – is an attractive segment of the population for marketers. Ann Mack of the JWT advertising agency describes the interest of Muslim Americans to be support…

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