Khalid Sharif -

Muslim consumer markets on the rise in Britain

researcher14 years ago14 years ago02 mins

Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there. Mohamed El-Fatatry, founder of integrated marketing agency Muxlim,…

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The largest survey of Muslim women in the UK: A poll of 1,000 British Muslim women finds they are both religiously observant and keen shoppers at Primark

Euro-Islam16 years ago15 years ago02 mins

A unique and groundbreaking 1000 Sisters’ voices survey carried out by Ummah Foods, a new generation British Muslim food company, and by SISTERS, the inspirational new magazine for Muslim women, has found that, while an overwhelming majority view Islam as their guide to life, read the Qur’an and observe hijab, they also shop at high…

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