Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there. Mohamed El-Fatatry, founder of integrated marketing agency Muxlim,…
Started in 2006 by Egyptian, Mohamed El-Fatatry, 24, the Muxlim site in English is one of a handful of specifically Muslim communities developing a niche in a growing market. Similar sites include Mecca.com and Islamicaweb.com. Muslim youths claim they like the site’s culturally sympathetic sounding board. Muxlim is tiny: In Britain alone, it registered 22,000…
Offers a virtual 3D environment catering to western Muslim audiences: Muxlim Pal was recently launched and is the brain child of Dubai-born Mohamed El-Fatatry, who is based in Finland. Muxlim Pal is an online social networking community that offers a virtual 3D environment catering to western Muslim audiences. Not to be confused with Second Life,…
A trial version of a virtual world aimed at the Muslim community has recently been launched. The virtual world, called Muxlim Pal, allows Muslims to look take on a cartoon avatar that inhabits the virtual world. The idea is loosely based on such similar ideas including The Sims, Muxlim Pal’s creators hope it will foster…
