Sainsbury's

The Great British Ramadan study by Islamic marketing consultancy, Ogilvy Noor, has shown that Muslims observing Ramadan are increasingly being targeted by brands and supermarkets in the UK, which has led to a rise in spending on food and gifts during the month. The worth of the Ramadan economy to the UK is estimated at £200 million. Shelina Janmohamed, Vice President of … [Read more...] about Ramadan worth £200 million to the UK’s economy