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The Great British Ramadan study by Islamic marketing consultancy, Ogilvy Noor, has shown that Muslims observing Ramadan are increasingly being targeted by brands and supermarkets in the UK, which has led to a rise in spending on food and gifts during the month. The worth of the Ramadan economy to the UK is estimated at £200 million.
Muslims now have an even wider selection of Halal meats to choose from when they visit their local ASDA store. Tahira Foods - Europe's...