In a propaganda war against ISIS, the U.S. tried to play by the enemy’s rules

As fighters surged into Syria last summer, a video surfaced online with the grisly imagery and sneering tone of a propaganda release from the Islamic State.

“Run, do not walk, to ISIS Land,” read the opening line of a script that promised new arrivals would learn “useful new skills” such as “crucifying and executing Muslims.” The words were juxtaposed with images of the terrorist group’s atrocities: kneeling prisoners shot point-blank; severed heads positioned next to a propped-up corpse; limp bodies left hanging from crosses in public squares.

The source of the video was revealed only in its closing frame: the U.S. Department of State.

But the minute-long recording also became a flash point in a much broader debate over how far the United States should go in engaging with a barbaric adversary online.

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