Channel 4 has launched an online campaign to find 500 people called Osama as part of its Islam season. The broadcaster will follow a young female Muslim doctor and a filmmaker as they take on the project to track down 500 people named Osama in 50 days. Users will be able to follow their quest online as they upload photos, blogs and videos daily. Users will also be invited to get involved by sending in advice and tips to aid their quest. The project, Searching for 500 Faces of Islam, will be made into a documentary to be shown later in the year as part of Channel 4’s The Wonders of Islam season, which aims to highlight diversity and understanding of the religion. The site has been created by Mint Digital, which specialises in mixing online and TV projects.
Full-text article continues here. (Some news sites may require registration)